As the "visual identity" of high-end products, laser silver & glossy silver label stickers have been rapidly upgraded towards "higher anti-counterfeiting level, better visual effect, and stronger durability" in recent years, driven by the demand in the luxury and high-end electronic fields. The market shows a development trend of "high-end and customized". In 2024, the market scale of laser silver & glossy silver label stickers in the high-end field reached 5 billion US dollars, accounting for 60% of the overall market, an increase of 25 percentage points compared with 2020, becoming the core driving force for industry growth.

In the luxury goods field, the dual attributes of "anti-counterfeiting + texture" of laser silver & glossy silver label stickers are highly valued. Luxury brands have strict requirements on the anti-counterfeiting level of labels. Traditional single laser effects are easy to be counterfeited. Now the industry has developed "multi-holographic anti-counterfeiting" technology — implanting "dynamic holography + micro-text + invisible fluorescence" triple anti-counterfeiting information in the label. The dynamic holographic effect can be identified by the naked eye, the micro-text needs a magnifying glass to view, and the invisible fluorescence needs to be irradiated by a specific wavelength of ultraviolet light to appear. The superposition of triple anti-counterfeiting greatly increases the difficulty of counterfeiting. At the same time, to match the high-end texture of luxury goods, the label surface adopts a "nano-coating" process, and the thickness of the metal film layer is controlled at 30-50nm, which is 50% thinner than the traditional process, and the gloss is increased by 40%, presenting a more delicate mirror metal effect, adapting to the brand identification needs of luggage, leather goods, and high-end watches. Some luxury labels also adopt the "special-shaped die-cutting + edge polishing" process, and the label edges are as smooth as a mirror, further improving the product delicacy.

The demand in the high-end electronic field has promoted the upgrading of laser silver & glossy silver label stickers in durability and adaptability. The labels of high-end mobile phones, earphones, and smart home products need to be exposed to the use environment for a long time and must have wear-resistant, temperature-resistant, and corrosion-resistant characteristics. The industry coats the label surface with a "hardened coating" (hardness above 4H), which enables the label to resist daily scratches, and the number of wear-resistant times has increased from 500 times to more than 2000 times; optimizes the substrate and adhesive formula, so that the temperature resistance range of the label is expanded to -40℃-120℃, which can adapt to the high and low temperature use environment of electronic products; adopts an "anti-fingerprint coating" to prevent the label surface from being stained with fingerprints and affecting the visual effect, adapting to the identification needs of high-frequency contact products such as mobile phones and tablets. In addition, in response to the miniaturization trend of electronic products, the die-cutting precision of laser silver & glossy silver label stickers has been increased to ±0.03mm, which can adapt to the identification and pasting of microelectronic components, and the label thickness is controlled below 80μm, which will not affect the overall appearance of the product.

To meet the customized needs of the high-end field, the industry has also launched a "dedicated holographic master" service to customize unique holographic patterns for brands, avoiding the anti-counterfeiting risks caused by pattern sharing. At the same time, the combination of "digital printing + laser coating" process is adopted, which can realize the effect of "personalized number + dynamic laser" on the label. For example, printing a unique number for high-end watch labels, combined with laser effects, not only improves anti-counterfeiting but also enhances the sense of product exclusivity. In the future, with the further improvement of high-end products' demand for brand identification and anti-counterfeiting, laser silver & glossy silver label stickers will also integrate more advanced technologies, such as AR holography and blockchain traceability, further consolidating their application status in the high-end field.